Tue 25th Jul, 2017
Genius Talk: How to convert your website visitors to customers
Conversion Rate Optimization (CRO) is the process of optimizing your digital ad messaging, targeting, calls to action, website and landing pages to increase the conversion rate & revenue from your visitors. The number of factors that affect conversion rates can surprise even the most seasoned marketer.
Join Digital Marketer Damien Forsythe to learn what can make or break your online conversions. He will discuss what you need to know to extract the maximum value from your website visitors and ease their path to purchase.
- How to track and optimize the customer journey
- Tips for better ad messaging and traffic targeting
- Quick fixes that can have a dramatic & positive effect on your conversionrate
About the Speaker:
Damien is a business consultant with a specialization & proven experience in digital marketing, e-commerce, mobile, branding, analytics & web design. He has worked across different sectors on multi-million dollar online ad campaigns as well as with startups & small businesses looking to grow their businesses online.
He holds a Business & E-Commerce degree from The University of New Brunswick (Canada) and has presented and taught at industry events and holds several certifications.
What others say about Damien...
"I have known Damien for a number of years, and I have supported him. I have continually been impressed by his energy, enthusiasm and reliability. He has a great passion for all things digital, and the drive to make things happen."
Jon Cross, Global Lead, Customer Experience Operations at Google, California, USA
"Damien has a great interest in digital marketing and is very savvy about business generally as a result of previous experience. He has the necessary ingredients to carve out a very successful career either as an entrepreneur or as part of a client-facing team within a larger organisation."
Linus Gregoriadis, formerly Head of Training at Econsultancy.com