Tue 06th Feb, 2018
Genius Talk: Branding with Intent
--> DISCOUNT ON FOOD & DRINKS DURING THE EVENT <--
- 50% for Indonesians & GC members - 30% for ALL! -
During this Genius Talk, Aila will teach you the importance to identify your business intent, your “why” and how to connect deep into your corporate values sets for an authentic brand-centric business.
Clarity and authenticity is key for a “purposeful” brand. Aila will share her comprehensive experiences in ways to simplify and amplify your brand’s value proposition, conceptual design and communicate it to those that matters.
And how in this fast changing times, remaining true to “you” is the best thing you can do for your brand and business.
The Take Aways:
Value creation - Why be a brand with “intent”
The process - How to align your values into action
Brand creation - Why naming and logo is “not” the easy part
Authenticity - How to remain true and consistent to your brand DNA without fearing competition
Aila Nordin is the strategic and creative force behind NIAT Consulting and Niat Living, a movement to advocate intentional business approach and conscious lifestyle and wellbeing.
As an accomplished marketing and communications specialist, Aila holds a double degree in Marketing and Advertising from Curtin University of Technology Australia.
With over 20 years of extensive corporate experience in both the client and the agency side, she specializes in strategic business development, cross-disciplinary design, branding and shopper retail marketing.