Fri 18th Nov, 2016
Fraser Cooke at Potato Head Beach Club
Our 'Night Moves' sessions is launching next weekend. Cultural mastermind and DJ Fraser Cooke (Mild Bunch Sound System Tokyo) will be DJing for an intimate session on the Bar Deck of Potato Head Beach Club.
Friday Nov 18th / 9PM
Fraser Cooke has always been interested in street culture. From East London, where he grew up listening to hip hop and skateboarding, Fraser now lives and works in Tokyo, the world’s most forward-thinking city when it comes to streetwear.
Training originally as a hairdresser at Vidal Sassoon, Fraser broke into the retail industry by chance when a customer offered him a job as a buyer for his fashion store. Collaborating on projects with Blackmarket Records and selling tickets to London raves from his store put him in touch with the founders of Mo’ Wax, James Lavelle and Tim Goldsworthy. Along with various side jobs DJing, writing for publications such as The Face, and producing music for the label’s early releases, Fraser’s eye for fashion helped him to create the first Mo’ Wax merchandise.
In 1997, together with Michael Kopelman, Fraser opened The Hideout, an iconic men’s clothing store, stocking hard-to-find streetwear brands such as Supreme, Visvim, Stussy and Neighborhood. He first moved into sneaker specific stores after he and partner Michael noticed a distinct gap in the market. In 2002, Foot Patrol opened and today it is known as one of London’s best known destination sneaker stores.
Having collaborated previously with Nike on their Air Woven sneaker range, Fraser was approached to take on an official role with the sportswear and sneaker giants in 2004. His current position as the Nike Global Energy Marketing Director involves studying the evolution of culture and anticipating how sport is changing and being influenced by popular culture, a role that still keeps him heavily involved in the current music scene.