Mon 15th Jan, 2018

Bali Training : Strategic Marketing Management - January 2018

Sun Island Hotel & Spa Kuta Jl. Kartika Plaza 88 Kuta, Bali - Indonesia, Kuta, Badung 80361
Mon 15th Jan, 2018 - Fri 19th Jan, 2018
08:30 am - 04:30 pm

5PROGRAM TITLE

Strategic Marketing Management



DURATION & DATES

5 (five) days, 15 – 19 January 2018



VENUE

Sun Island Hotel & Spa Kuta, Bali



PROGRAM OBJECTIVES

At the end of the training, the participants would be better able to:

() Set appropriate strategic marketing objectives

() Conduct market and company analyses

() Craft effective marketing strategy and plans

() Choose and develop the appropriate marketing organization



PROGRAM CONTENT

Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. 

The topics covered will include:

() Introduction to strategic management

() Pre-requirements for strategic marketing management

() Setting appropriate strategic marketing and related objectives

() Conducting marketing related external situation analysis

() Pinpointing related key success factors

() Conducting marketing and related internal situation analysis

() Pinpointing related SWOT

() How to identify marketing strategy options

() How to evaluate the identified strategy options

() Choosing the most appropriate marketing strategy

() Choosing and developing the right marketing organization

() Developing fitting marketing and related policies



LEARNING METHODOLOGY

A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies..



RECOMMENDED PARTICIPANTS

This program is a must for senior Marketing Executives, mid-level Marketing Managers, Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.



COURSE FEE

() US$ 2250.- per person, net into our account

() Including a certificate, refreshments, lunch, stationery and writing instruments



REGISTRATION

Publimaks International

Email : marketingmanager@publimaks.com

Phone : +62 21 7456755

Website : http://www.balitraining.com/training-courses/strategic-marketing-management/



Registration closing date : 4 (four) weeks prior to the commencement date of the program.