Mon 15th Jan, 2018
Bali Training : Strategic Marketing Management - January 2018
Strategic Marketing Management
DURATION & DATES
5 (five) days, 15 – 19 January 2018
Sun Island Hotel & Spa Kuta, Bali
At the end of the training, the participants would be better able to:
() Set appropriate strategic marketing objectives
() Conduct market and company analyses
() Craft effective marketing strategy and plans
() Choose and develop the appropriate marketing organization
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs.
The topics covered will include:
() Introduction to strategic management
() Pre-requirements for strategic marketing management
() Setting appropriate strategic marketing and related objectives
() Conducting marketing related external situation analysis
() Pinpointing related key success factors
() Conducting marketing and related internal situation analysis
() Pinpointing related SWOT
() How to identify marketing strategy options
() How to evaluate the identified strategy options
() Choosing the most appropriate marketing strategy
() Choosing and developing the right marketing organization
() Developing fitting marketing and related policies
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies..
This program is a must for senior Marketing Executives, mid-level Marketing Managers, Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.
() US$ 2250.- per person, net into our account
() Including a certificate, refreshments, lunch, stationery and writing instruments
Email : email@example.com
Phone : +62 21 7456755
Website : http://www.balitraining.com/training-courses/strategic-marketing-management/
Registration closing date : 4 (four) weeks prior to the commencement date of the program.