In early 2008, when stories about love and other cheap facts increasingly adorn the mass media. Vonzealous a graphic artist shows an artwork entitled "The other side of a Hitler". Simple pop-style artwork with images of Hitler heart posing wearing glasses. It seemed like a joke, Hitler a "king of war" depicted as such. However, Vonzealous was sure, just as God's created top down, left right, both bad and various other opposite, Hitler also had a sense of love and compassion in addition to the cruel, better known by the public. Departing from the artwork that was later born as a clothing company Voordurend discussing another meaning of love and made famous as joke material, in addition to other products with urban style clothing that is not less strange lifestyle. Voordurend is a brand that is always based on the art, indie, social issues, lifestyle and fashion. Voordurend’s there to be different and that's who believe that Voordurend will always be there. Live with love everyday, Voordurend always loves you.