Religion is devoted to the pursuit of individual style; lyrical quotes, musical muses and british heritage have always been heavy influences behind each collection. Inspiration from london's east end and international street culture has been integral in shaping the brand's much loved signature. Established in the early 90s, religion firmly rooted itself to early club culture; when music was chemically inspired and beliefs were publicly expressed on statement tees. Initially developed as a niche t-shirt range, religion's blend of anarchic graphics and commercial attributes has pushed the brand to the forefront of the fashion and media spotlight. Its 'no fear' policy of experimenting with design techniques, washes and trends has given the brand its diverse appeal: distressed garments with a rock star edge. Religion's innovative design strategy has made it a must have for fashion fanatics, creating a huge celebrity following from agyness dean, rihanna and rita ora to muse front man matt bellamy, labrinth and michael fassbender. Over the last five years religion's collection has expanded to include fragrance, bags, jewellery, sunglasses and footwear. Religion has three standalone stores in london, nationwide concessions in selfridges and international outlets spanning five continents.