Their style is as bright as the future, but it all started much earlier - since 1853. It was then Levi Strauss & Co. born. In 1873, Levi Strauss and Jacob Davis created blue jeans. They continued to innovate ever since. Beyond generations of generations, Levi's?Ç¬Æ jeans have attracted the attention, imagination, and loyalty of diverse individuals. The Levi's?Ç¬Æ brand continues to give meaning to the industry with classic products like 501?Ç¬Æ jeans, innovative collections like Commuter, Levi's?Ç¬Æ Revel and more.