Body & Soul Batu Belig
Back in 1996 a young Australian fashion savvy woman Melissa planted a seed in the mesmerizing island of Bali by opening a clothing store called Body & Soul. The store delighted and entranced the young people who both lived and traveled to Bali, and shopped while there. The brand invoked some of our cultures favorite values - those of femininity, freedom, courage, and spirit.
Desire and demand was almost immediate, and to meet this overwhelming response, Melissa decided to expand the brand to the rest of Indonesia. More shops opened in Bali and across the many islands of Java. Body & Soul quickly became Indonesia's must-have sexy, sophisticated fashion brand. Over the years the label has evolved into a more mature and contemporary brand.
This allowed twenty-something women to appreciate the lines of clothing that catered to their intelligence, creativity and individuality, while maintaining its top quality and affordability.